Trusted by teams building complex, high-stakes products.
What I bring to your team
AI-Augmented Design
FASTER
I design AI-assisted workflows that make model output understandable, useful, and actionable — especially for expert users making complex decisions.
Complex B2B Systems
smarter
I turn dense workflows, legacy processes, and technical constraints into clear product experiences teams can build and users can trust.
Design Leadership
STRONGER
I bring structure to ambiguity: research, facilitation, design systems, mentoring, and cross-functional alignment that help teams move with confidence.
Selected Work
AI-Guided Diagnostic for Vehicle Service
Conducted rapid user research with BRP technicians to test an AI-guided electrical diagnostic tool, revealing that a conversational assistant better supported real troubleshooting behaviour than a rigid step-by-step wizard.
BRP Feb 2026 to Mar 2026
Tags: User Research, AI-Assisted Design, Rapid Prototyping
Estimator AI Experience Vision
Reframed STACK’s manual takeoff and estimation workflow into an AI-assisted decision system that helps estimators assess project fit, validate generated work, and create stronger bid proposals.
STACK Nov 2022 to Dec 2025
Tags: AI Strategy, Service Design, Intrapreneur
Construction Supply Chain & Ops
Redesigned an ecosystem of tools for construction supply and delivery teams, helping clarify complex order, shipment, picking, loading, and dispatch workflows.
RenoRun Nov 2021 to Aug 2022
Tags: User Research, System Thinking, Workflow Design
More Work Coming Soon…
I don’t just design AI products.
I use AI to design better.
AI is part of my design practice: research synthesis, pattern discovery, prototyping, writing, and strategy.
But the goal is not automation for its own sake. The goal is better judgment: clearer problems, faster iteration, stronger evidence, and more useful product decisions.
User Research
Research assistant, benchmark, persona
Speed x2
Service Design
Workshop prep, ideation, synthesis
Creativity x5
Design
Components generation, accessibility check
Consistency x2
Validation
User test protocole, synthesis & analysis
Accuracy x2
Delivery
Advanced vibe-coded and code handoff
Consistency x2
Support
KPI, feedback and user metrics tracking
Efficiency x2
Hi, I’m JP.
I’m a Principal Product Designer who helps teams make complex products easier to understand, trust, and use.
For more than 20 years, I’ve designed interfaces for technical systems — from simulation and industrial tools to healthcare, construction, energy, and AI-powered products. My work often starts where things are ambiguous: unclear workflows, emerging technology, fragmented tools, or teams that need stronger design foundations.
I bring a rare mix of hands-on product design, research, design systems, facilitation, and AI experience. I’m comfortable zooming out to shape product strategy, then zooming back in to refine the details that make an experience feel clear, useful, and credible.
What drives me is simple: helping people make better decisions when the system around them is complex.
Trusted across product, design, and engineering
Kristyna Horankova · Senior UI/UX Designer · STACK Canada, Montreal, Qc – 2025
“JP is a true challenger. He consistently pushed the boundaries of my design thinking, he was a proactive partner in every design review, always asking insightful questions that clarified even the blurry corners of my designs…”
Justin Couchot · UX Manager · STACK Construction Technologies, Cincinnati, OH – 2025
“His ability to translate complex problems into elegant, user-centered solutions sets him apart from his peers and makes him invaluable for any good product or design organization.”
Ryan Bender · Product Manager · STACK Construction Technologies, Cincinnati, OH – 2026
“He was a vital voice in shaping an ambiguous AI vision into reality by grounding us in user-driven workflows. Any team building serious product would be fortunate to have him.”
Let’s talk about your next complex product.
English or French!
Lafortune.Design 