Lafortune Design

I design AI-powered products that help people make better decisions in complex systems.

Principal Product Designer with 20+ years in UX, design systems, and research — specializing in AI-assisted workflows, expert tools, and high-stakes B2B products.

View My Work
Book a 30-min Chat

Trusted by teams building complex, high-stakes products.

What I bring to your team

A photographic close-up of a polished laptop on a light wood desk, its screen filled with a high-fidelity UX prototype for a complex analytics platform. Multiple panels show interactive charts, filters, and clear navigation, with a style guide and component library open in a smaller window, revealing grids, color swatches, and reusable UI elements instead of text. Beside the laptop, printed interface flows and a simple, logo-like row of abstract icons hint at different client brands without using real logos. Soft, cool studio lighting creates subtle highlights on aluminum edges and a crisp, modern mood. Captured at a three-quarter angle with shallow depth of field, the foreground interface is sharp while the background desk items fade into a gentle blur, emphasizing clarity emerging from complexity.

AI-Augmented Design

FASTER

I design AI-assisted workflows that make model output understandable, useful, and actionable — especially for expert users making complex decisions.

A bird’s-eye, photographic view of a large project table covered in an organized UX mapping session for a decision-support tool. Neatly arranged cards and colored shapes form interconnected flows and system diagrams without any legible text, representing user journeys, data inputs, and outcomes. A tablet displays a well-structured design system with buttons, inputs, and layout components, while a second screen shows a simplified dashboard interface. Overhead, bright but diffused lighting eliminates harsh shadows, creating an even, analytic atmosphere. The composition emphasizes geometric order and clear pathways, with leading lines guiding the eye through the system. The overall mood is methodical and thoughtful, conveying how complex systems are made understandable and human-centered through structured UX design work.

Complex B2B Systems

SMARTER

I turn dense workflows, legacy processes, and technical constraints into clear product experiences teams can build and users can trust.

Design Leadership

STRONGER

I bring structure to ambiguity: research, facilitation, design systems, mentoring, and cross-functional alignment that help teams move with confidence.

Selected Portfolio Work

AI-Guided Diagnostic for Vehicle Service

Conducted rapid user research with BRP technicians to test an AI-guided electrical diagnostic tool, revealing that a conversational assistant better supported real troubleshooting behaviour than a rigid step-by-step wizard.

BRP Feb 2026 to Mar 2026

Tags: User Research, AI-Assisted Design, Rapid Prototyping

Read Article

Estimator AI Experience Vision

Reframed STACK’s manual takeoff and estimation workflow into an AI-assisted decision system that helps estimators assess project fit, validate generated work, and create stronger bid proposals.

STACK Nov 2022 to Dec 2025

Tags: AI Strategy, Service Design, Intrapreneur

Read Article

Construction Supply Chain & Ops

Redesigned an ecosystem of tools for construction supply and delivery teams, helping clarify complex order, shipment, picking, loading, and dispatch workflows.

RenoRun Nov 2021 to Aug 2022

Tags: User Research, System Thinking, Workflow Design

Read Article

More Work Coming Soon…

I don’t just design AI products.

I use AI to design better.

AI is part of my design practice: research synthesis, pattern discovery, prototyping, writing, and strategy.

But the goal is not automation for its own sake. The goal is better judgment: clearer problems, faster iteration, stronger evidence, and more useful product decisions.

User Research

Research assistant, benchmark, synthesis

Speed x2

Service Design

Workshop prep, ideation, synthesis

Creativity x5

Design

Wireframe, prototypes, and hi-fidelity mocks

Consistency x2

Validation

User test automation and synthesis

Accuracy x2

Delivery

Advanced vibe-coded and code handoff

Consistency x2

Support

KPI, feedback and user metrics tracking

Efficiency x2

View LinkedIn profile
Download Résumé

Hi, I’m JP.

I’m a Principal Product Designer who helps teams make complex products easier to understand, trust, and use.

For more than 20 years, I’ve designed interfaces for technical systems — from simulation and industrial tools to healthcare, construction, energy, and AI-powered products. My work often starts where things are ambiguous: unclear workflows, emerging technology, fragmented tools, or teams that need stronger design foundations.

I bring a rare mix of hands-on product design, research, design systems, facilitation, and AI experience. I’m comfortable zooming out to shape product strategy, then zooming back in to refine the details that make an experience feel clear, useful, and credible.

What drives me is simple: helping people make better decisions when the system around them is complex.

Trusted across product, design, and engineering

Kristyna Horankova · Senior UI/UX Designer · STACK Canada, Montreal, Qc – 2025

“JP is a true challenger. He consistently pushed the boundaries of my design thinking, he was a proactive partner in every design review, always asking insightful questions that clarified even the blurry corners of my designs…”

Justin Couchot · UX Manager · STACK Construction Technologies, Cincinnati, OH – 2025

“His ability to translate complex problems into elegant, user-centered solutions sets him apart from his peers and makes him invaluable for any good product or design organization.”

Ryan Bender · Product Manager · STACK Construction Technologies, Cincinnati, OH – 2026

“He was a vital voice in shaping an ambiguous AI vision into reality by grounding us in user-driven workflows. Any team building serious product would be fortunate to have him.”

More Team Love on LinkedIn >

Let’s talk about your next complex product.

Book a 30-min chat using Calendly

English or French!