Warehouse Optimization

At RenoRun, fast delivery is the promise.

“How to transform a G-Sheet-managed startup into a state-of-the-art delivery *ecosystem of applications ?” is the challenge.

User-Centered Design process, is the answer.

Example Process: Data-Driven Design (Copyrights IxDF)

A process is a guideline, but in real life the business context and roadmap doesn’t always allowed to go rigorously through every steps, so remember what is important;

  1. Understand what is expected, how people work, what they are struggling with and what is their goal
  2. Explore solutions from different angles and with different people
  3. Test and refine the solution for better adoption

Let’s go over these three phases with example I used at RenoRun.

1. Understand

It’s always better to understand what you’re doing – I mean if you don’t you are setting yourself up to fail. So you must do some basic research and share/validate your findings with stakeholders to make sure you’re working on the right thing.

You need to understand the problem, the numbers (KPI), the people currently doing the job and desired outcome (ESG).

Besides data analysis, I like to talk with end-users, subject-matter experts and stakeholders.

I usually go for a semi-structured interview with 3-5 key users and in half-a-day I have a pretty good idea of what’s at stake and what are the low-hanging fruits.

To speed things up, I like them to show me the tool(s) they currently using or previously used or even a simple wireframe to discuss their flow, what they like and dislike.

I usually end-up with a ton of insights that I can make rapidly available and actionable using artifacts such as user quotes, maps, flow diagrams and sketches.

2. Explore

Nothing is more fun than group ideation, but without a structure and a seasoned facilitator, fun can easily become chaos.

Over the years I carefully selected and tweaked design activities that make everyone feel at ease and multiplies creativity by hacking people’s brain… a Design Studio.

The group must be people who already know about the problem such as PM, SME, engineers… The setup can be in-person or remote using Miro, Mural or FigJam.

“Remember for collective intelligence to work, it is important that we see people’s face.”

First, I like to share the findings with the group using storytelling and build empathy with quotes, photos, and screenshots so participants feel in the user’s shoes and understand the context.

Second, I want everyone to share their first ideas, and the perfect activity for this is the Crazy 8s. On a timer, people have to draw eight ideas in eight minutes – That’s fast. The important here is when people present their designs, people take notes on stickies (what special, efficient, engaging…).

Third, it is time to steal! Now every participants gets 10 minutes to design and sketch a more detailed solution that can incorporate the best features they just heard about.

3. Test

The result of the Design Studio isn’t perfect so the best is to consult with the PM and/or stakeholders and decide what solution we want to test with end-users.

If the solution is obvious we build a full prototype and conduct a Task-based user test. This allow to see how intuitive the UI is for user to do their jobs, but also fine-tuned the labels and icons.

If solution is still ambiguous we can use A/B testing. And because 1+1=3, this can be really powerful to generate a convergent, tailored solution by the users, for the users.

Designs are protected by confidentiality agreement and property of RenoRun


* an Ecosystem of applications is an ensemble of applications used by different people, in different context, on different devices displaying the same data for different needs to accomplish a common goal.

I used these methods at RenoRun and successfully design:

  • a desktop/TV dashboard to track all orders for the day and dispatch assignments
  • a mobile Picking and QA app to move away from paper and optimize picking in zones and waves.
  • a Loading Dashboard to track every shipments in every orders and assemble them for delivery.