Element AI demo at C2 Montreal 2017

Project: “The ask” was to create a Photobooth that would generate an AI style picture of participants.

Design Process

From early concept to finished product in 2 months, I used a mix of UCD, Double-Diamond and iterative Design Sprints in order to build, test and refine the physical installation.

  1. I led the team to design and build a rapid prototype (duct-tape style) and tested a Photobooth installation in a company-wide “Friday Fusion” (get-together), where the results were not so great.
    • Entering the enclosed space and waiting for the photo to come out seemed to be the issue
  2. I ask the team if a “realtime style-transfer” version of our installation would be possible. They started the tech research while I started exploring a participant experience with a monolithic interactive installation.
    • The participant reaction was really positive, and people were attracted by our setup like bees by honey
  3. Working with execs and marketing team, I finalized the design and sub-contracted Robocut to build it
  4. I ordered the materials (pc, ups, screens, etc.) and design the UI screens and interactions
  5. Before the launch we run multiple tests and conducted pre-mortem to fire-proof everything

Interaction testing : Change style, take a picture and share it (on Slack or Twitter)

“JP led the design of the Mur.AI project with the Design Sprint method from GV, making Mur.AI our first and very popular demo, still in high demand today.”

– Gabriel Duford, SVP Development & Technology and Co-founder at Element AI

C2 Montreal Installation 2017

Installation stand 8 feet tall (above the crowd) and touchscreen is tilted for better ergonomics and light reflection. Over 700 pictures were shared on Twitter @ElementAIArt

This work was carried out by Jeffrey Rainy, Eric Robert, Jean Raby and Philippe Mathieu, with support from the team at Element AI. Check out Jeffrey Rainy and Archy de Berker’s White Paper Mur.AI : Realtime Style Transfer Demo for Video

* UI/UX Designs and research artifacts are confidential for now